Carolina
Fri Oct 25 2024
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7 answers
1151
What is the cash cow method?
The cash cow method, also known as the Boston Matrix approach, is a strategy used by businesses to identify and manage their product portfolio. It categorizes products based on market growth rate and relative market share, allowing companies to prioritize investments and make strategic decisions. The cash cow represents the low-growth, high-share products that generate significant profits and provide financial support for other product lines.
